What should be recorded during a brainstorming session?

During a brainstorming session, it is essential to record all ideas as shared. This practice fosters a creative environment where participants feel their thoughts are valued, which can lead to more innovative and diverse solutions. Capturing every idea, no matter how outlandish it may seem at the moment, encourages free thinking and collaborative input. Often, early or seemingly trivial ideas can spark more substantial concepts as the discussion evolves.

Recording only final decisions or just the best ideas restricts the flow of creativity and might cause participants to hold back from sharing their thoughts fully. It is equally counterproductive to document no ideas at all, as this defeats the purpose of brainstorming and prevents any feelings of ownership or engagement in the collaborative process. By documenting all shared ideas, teams can revisit and refine them later, leading to a more thorough exploration of potential solutions.