During brainstorming, what is emphasized over quantity?

During brainstorming, the main focus is often on quality, particularly when evaluating the ideas generated after the initial uninhibited creative phase. While brainstorming sessions typically encourage participants to produce as many ideas as possible without judgment, there comes a point when the group reflects on these ideas and assesses them for their potential impact, feasibility, and relevance to the problem at hand.

Emphasizing quality means that once the brainstorming phase concludes, discussions center around refining the initial ideas, selecting the most promising ones, and iterating on them to improve their effectiveness. This allows participants to delve deeper into the most viable concepts and develop them further, fostering innovation and practical applications.

In the context of brainstorming techniques, focussing solely on quantity without consideration for the quality of ideas may lead to a large number of suggestions, but many of them may not be useful or feasible. This approach contrasts with discussions that include the evaluation and assimilation of the best ideas to ensure that they align with project goals or desired outcomes.