Are interviews a good source to find out information on a product?

Interviews serve as a valuable tool for gathering information about a product for several reasons. They allow for direct interaction with users, stakeholders, or product experts, enabling the interviewer to obtain detailed insights, personal experiences, and specific opinions that might not be captured through surveys or written questionnaires. This qualitative data can provide context and depth about user needs, pain points, and preferences that are crucial in the product development process.

Furthermore, interviews facilitate a two-way conversation, allowing the interviewer to probe deeper into responses for clarification or additional information, leading to a richer understanding of the subject matter. Personal anecdotes and expert insights gained in interviews can highlight issues or features of a product that are not immediately obvious and can be essential for making informed decisions in engineering and design processes.

While the quality of the information can depend on how professionally the interviews are conducted, the fundamental capacity of interviews to elicit nuanced information makes them a strong method for gaining insights into products, validating ideas, and refining design criteria.